![]() eMbrace has the potential to shape the future of media and communications planning, ensuring that brands effectively engage with and reflect the diverse tapestry of America's population. Horizon Media will continue to refine the platform and incorporate evolving cultural dynamics into its datasets. The platform's rigorous data collection and analysis process allowed brands like UnitedHealthcare to gain insights and develop strategies that aligned with their multicultural priorities.īy offering a new way of thinking, engaging, investing, and spending, eMbrace tapped into the growing influence of America's polycultural population and media landscape and introduced novel media and communications planning practices into the industry. Horizon Media's clients saw significant year-over-year increases in investments in diverse media, demonstrating the effectiveness of the platform, including a 25% year-over-year (YoY) lift in total diverse media billing in 2022 and a 60% YoY surge in total diverse-owned media billing in the same fiscal year. Grce ses mdias aux communauts de passionns engages (sport, automobile, lifestyle), des contenus qui font sens, et une exprience globale de l’influence, Horyzon met son savoir-faire, ses cosystmes et ses expriences au service. Since its launch, eMbrace has been successful in helping brands connect with diverse audiences. Groupe mdia digital / print / broadcast, Horyzon est un puissant acteur des passions masculines. With a data-forward approach and a commitment to inclusivity, eMbrace empowered marketers to widen their audience scope and engage traditionally overlooked segments. ![]() The company ensured that the platform went beyond performative multicultural planning, emphasizing the importance of data analysis and aligning with a brand's cultural imperatives and marketing priorities. Horizon Media will work with Clear Channel, one of the leading global media and entertainment platforms spanning radio, digital, outdoor, mobile, live events. It leveraged a more comprehensive and culturally diverse dataset to provide insights that resonate with the diverse population. Operator of a digital media agency intended to deliver data-driven business outcomes for innovative and ambitious brands. Horizon Media worked to build eMbrace, a platform that shifted the focus from traditional planning methods to embrace a polycultural lens.
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